Sleek style and sophistication is important to many when they are dressing themselves for the day or for the night. Cruise has developed a line of fashion wear that speaks right to this need and has created a movement of pure intrigue and mystery with their clothing options. With over thirty years of experience in high fashion made accessible, it is no wonder that Cruise remains a main staple on the streets of the UK today with global reach growing every day.
Cruise was founded in 1981 as a clothing company that thrived on being different and making a statement. With a fashion forwardness and an eye on creating something jaw dropping, this company continues to make its mark in the world of wardrobe “wow”ness. A boutique, the company only picks to sell those items that speak to their name and their overall image of being cool, sophisticated, and interesting. With products for both men and women and a growing clientele, the company is making great strides in retaining their image while creating new opportunities for client growth. One of the reasons that Cruise has remained so popular and continues to itself grow is because of this online boutiques belief in providing quality customer service. They encourage all staff and those that will be dealing with consumers to be respectful, treat them as they would want to be treated, and get to know why they have chosen the Cruise brand. That allows a relationship to be built that the customer can feel and is one of the reasons that customers highlight the tremendous growth of the brand and its following.
It is important to note, though, that Cruise is not limited to online experiences and sales. Rather, there are many Cruise storefronts that line the UK and can be a great place to stop and take a look on a lux shopping spree. This dual placement provides Cruise with an advantage that other competitors may not have; it allows consumers to create a relationship with a store in their community and the staff therein as well as find a whole wealth of options for purchasing online. Two different venues, one pretty impressive fashion line makes Cruise an obvious choice for fashion growth. They even have a personal stylist available to help individuals identify the best in an instore purchase as well. That is something unique, interesting, and exciting. Today, Cruise is seen as the leader in luxury, recognized for both independence and reputational value. With impressive international designer collections and street meets fancy fashion, this is only expected to grow in the years to come. The storefronts themselves are set up in ways that highlight this belief. They actually create galleries of style in each of their stores, with impressive displays that catch the eye and draw the viewer or consumer in as they look more like art than like clothing. With displays for both men and women, there is something to guide and encourage each of the consumers that walk through their doors. Concept is something that is new to the Cruise line or brands and categories. Concept is a rather niche brand that is meant to compete with big names in the sports world. Just created in spring of 2013, this grouping of clothing looks to be just as exclusive as any other but take on a sportier feel. The main brands from which this pulls are brands like Carhartt and Miansai and Nike, among others. The goal is to bring the equal style and sophistication of the other Cruise items with the need for a sporty option. There are amazing handbags and accessories for men via this group as well.