Clas Ohlson was came into being in 1918 as a mail order business oriented in Insjön, Sweden. Currently, the company offers products as well as services for the small everyday practical issues, in five different countries through its over 200 stores and online facilities. Clas Ohlson gives a wide range of reasonable products in five product areas: Hardware, Home, Electrical, Multimedia and Leisure. The company is listed on Nasdaq Stockholm, has approximately sales of over 7.5 billion SEK which is comprised of more than 4,700 employees.
Flexibility is obligatory in order to rapidly familiarize the operation to alterations occurring in the surrounding environment as well as to be able to make sure long-term sustainable business. The fundamentals of the business strategy are that the customer offering. Based on good understanding of the customer and their wants, they can develop besides provide an attractive offering to the customers through all the sales channels.
The vision is clear as mentioned above, to develop Clas Ohlson into a leading international modern hardware retailer, with high effectiveness and success that adds value for all stakeholders.
To help and inspire people to stabilize their everyday life by offering smart, easy, simple, practical solutions at good prices.
They sell dependable products at reasonable prices and with the right quality according to need.
In the long-term strategic works, they have chosen to focus mainly on six areas – the customer offers, the customer interaction, the expansion, the supply network, the ways of working and the people - where they set out the objectives for all operations conducted at Clas Ohlson. Clas Ohlson also work with short-term shared priorities, which are specified set targets and respected up at least once each month, in the respective strategic emphasis areas.
Clas Ohlson optimizes their product range based on the needs of the customers and the trends in the markets in which they operate. Optimising our category and product mix, and developing their own brands famous with a focus on quality and design. Strengthening the offering to corporate customers, Clas Office. Developing the service concept and our spare-parts operation. Developing as well as increasing our range of products promoting a more maintainable lifestyle.
Clas Ohlson will increase the loyalty of existing customers and attract new customers by indulging with them. They work regularly on developing the excellent customer service. Developing the sales channels to become even more reachable and encouraging. Developing Clas Ohlson’s omni-channel structure. Furthermore, developing theClub Clas loyalty program to
Strengthen the brand name and communicate the sustainability agenda and sustainability efforts crystal clearly.
Clas Ohlson is a heading in continuing expanding operations in existing and new markets by:
1. Growing operations in current markets and developing the store network plus the online store.
2. Establishing Clas Ohlson in additional countries, where Germany is next in line Developing our franchise model and rising in the Gulf region.
Clas Ohlson will continue to excel the supply chain by:
1. Working in a combined manner with the prioritized suppliers.
2. Establishing new purchasing markets.
3. Developing the distribution network across the world.
4. Working on lead times and service stages.
5. Lessening CO2 emissions crosswise the supply chain.
Clas Ohlson will improve effectiveness and simplify its ways of working by:
1. Reviewing besides developing the business-critical processes
2. Optimizing the organizational structures.
3. Strengthening the culture and the values for customer.
4. Practicing new business system sCORE (Systems for Clas Ohlson Retail Efficiency)
5. Making sure that the integrated sustainability efforts in all strategic focus sections.
6. Ensuring compliance with the Code of Conduct and Code of Business Ethics.
Clas Ohlson will make sure a high-performance and customer-oriented organization by:
1. Strengthening leadership
2. Involving and developing the capability of our employees
3. Increasing variety
4. Promoting the health and well-being employees
Clas Ohlson offer smart, easy, practical solutions at affordable prices that make it easy for people to solve day to day practical projects and small issues.
Clas Ohlson will be the natural selection for people who need products for practical issues solutions. This will be achieved by contribution a broad range of smart products at good prices, an active, knowledgeable besides available customer service, and an stimulating shopping experience throughout all sales channels.