Post successful careers in retail Peter Ellis, Mike France and Chris Ward were slightly at a loose end. So when they were sailing along the River Thames in the year 2004, they decided to come up with a watch company that reflected their shared love of horology. However, this was never planned to be any ordinary watch brand. Ever since the beginning, the goal of the Christopher Ward was to bring forth premium watches to an audience as wide as possible. It wanted to do the same by selling directly from its website to the customers without any expensive marketing campaigns or any form of celeb endorsements. Christopher Ward is just determined to treat all its customers just the way it wanted to be treated i.e. with care, efficiency and openness. A lot of the customers of the Christopher Ward have become more like the friends than just consumers.
The pricing model of the Christopher Ward has been the same ever since the start. It designs all its watches in house and employ the use of the best components to ensure that the customers get nothing but the best. To attain the best selling price, the cost of the watches is multiplied by three. This gives them sufficient margin to make adequate profit. It also means that the watches that you get with Christopher Ward are about a quarter of the price of the equivalent ones from its more famous Swiss competitors.
The first watch from the Christopher Ward was released in June of 2005. It was called the C5 Malvern Automatic. Soon enough a lot many watches as well as complications followed. The first mechanical chronograph from the Christopher Ward came soon after and was called the C7 Grande Rapide.
By the year 2008, Christopher Ward began working with a Swiss watch making veteran Jörg Bader and the Synergies Horlogères which was Bader’s company. The company was based in Bienne/Biel. Together the duo came up with its biggest selling range which was the Mk I Tridents.
JJ who was originally from Dresden, began to come up with several bespoke modifications of the proprietary movements which was called the famed, ‘JJ Calbres.’ In the Watch world awards of the 2014, C9 Single Pusher Chronograph that was powered by Calibre JJ02, was recognized by the industry. On the other hand, the Watch Pro magazine labeled C9 Moonphase also known as the Calibre JJ04 came across as one of the top 10 best mechanical watches of the year 2015 in addition to the models from some of the most recognized brands like the Audemars Piguet, Vacheron Constantin and Jaeger-LeCoultre.
By the beginning of the year 2014, both Synergies Horlogères as well as the Christopher Ward became close partners and merged together by the mid 2014. It more importantly released the Calibre SH21 which was the first commercially viable movement from the British watch brand in the 50 years. Though this watch was entirely designed by Johannes Jahnke, it was built by its atelier in Biel. With this watch, Christopher Ward had entered the select group of the brands of the watches that could come up with their own calibres.