The Buckle. Inc. is a company that stands as a leading retailer of medium to cater to the needs of young men and women interested in going hand in hand with fashion. The company has introduced a number of casual wears, accessories, and footwear for those consciously willing to follow trend. The company is currently operating over 450 stores across more than 44 countries. Apart from this, the company is known to operate under the name Buckle or The Buckle worldwide.
The Buckle as a company markets a wide selection of private labeled casual apparels and brand names. The casual apparel marketed by Buckle includes denims, tops, bottoms, sportswear, accessories, and outerwear. The company believes in emphasizing attention upon guests craving for goods sold by the company. Buckle, as a name also believes in providing exclusive customer services to individuals in the form of layaways, free alterations, and shopper programs.
The company took its origin in 1948 and today stands as an organization that is capable of taking care of itself as well as catering to the needs of thousands across the globe. The name given to the company in its initial years was Mill’s Clothing. However, being subjected to time the company kept growing and it was in 1967 that the store was purchased and named the Brass Buckle. In 1970 Brass Buckle concentrated on selling of denim and shirts. Starting off as a company limited to men’s clothing only, the company on deciding to take a strong step further now provides for women’s apparel, footwear and accessories. It was in 1999 that buckle.com was first launched as a site to cater to the needs of the people of the time. In 2002 Buckle unveiled the new store design along with the logo recognized till today. In 2006 Buckle’s private brand, BKE, accounted for 45% of denim sales. In 2009 Buckle completed the construction of its 240,000 sq. ft. Art Distribution Center. In 2011 Buckle concentrated on launching its new ecommerce site, buckle.com for the betterment of the public and itself at large. The same year witnessed an excellent sale with 5 million denims being sold thus, increasing the net sales of the company to 11.9% for the year, the profit summing up to $1.063 billion which somehow came to an end on January 28, 2012. Today on operating more than 450 stores, Buckle is one of America’s favorite destinations. The denims sold by it are well maintained and come in improved quality thus, saving it from being subject to various wear and tear troubles. The company’s mission is to create world’s most enjoyable shopping centers for the youth of the generation. It is in accordance to this mission borne in the company’s mind that it provides for reasonable denims to the youth of the world. Keeping the youth happy would ultimately lead to the company’s happiness and it is for this that America crowds the company’s centers and websites to get the best deal on denims all for themselves. Check out the company’s website to know more about the best ways in which they deliver the company’s service to the nation.