Until now, buying jewelry, diamonds and other precious stones used to be an offline affair where you assessed the quality, feel and buy it through a physical store. But recently, the trend has been changing and more people are choosing to buy precious jewelry online. The major reason for this is the ability to browse through hundreds of selections and having the convenience to buy it from anywhere. Blue Nile is an online store where one can buy diamonds, engagement rings, wedding jewelry, gifts, designer jewelry and much more. The company is operating since the year 1999 and promises quality, affordability and convenience. It was one of the first online retailers of jewelry just when internet was booming and the company took advantage of the opportunity.
One of the best initiatives by the company is the education section that you will see on the site. It is completely dedicated to education people about diamonds, metals, buying guides and much more educational content. This is a great way to educate people about the basics of the business the company does and also about the product they are going to buy. The buying guides are something that every customer must check out before making a purchase. It lets you know what makes a diamond or jewelry worth having and also gives you knowledge to test its quality. Through this, the company makes additional effort to educate you about the quality of products you are going to buy.
What will surprise you is that you can also build your own custom ring the way you like it just in a few moments. This is a great way to customize the rings as per the choices of the person you want to give it to. Even if you are buying it for yourself, this is a great way to purchase a ring. The process is extremely simple and involves just three steps. You can start with a particular diamond and go ahead with it. Or else you can begin with a particular setting to initiate the process. If you are not getting any creative ideas, you can simply choose a preset engagement ring arrangements and then go on to customize it as per your preferences.
While you are browsing the site, you will see a section on the site which says Search for diamonds. Almost all shapes of diamonds such as round, princess, emerald, asscher, cushion, marquise and much more. This lets you buy the perfect shaped diamond just the way you want. There are various contests active on the site that lets you win total gifts valued at more than $10,000. The company also provides its own membership through The Blue Nile credit card and The Blue Nile advantage, these are focused on giving customers extra benefits for their loyalty. All the diamonds and jewelry available here can be bought at the best online prices. There is a program called as the Blue Nile Diamond Price Guarantee program which makes sure the prices are always the best.