The studies conduced over the past few decades indicate that several serious health issues like cancer, asthma, infertility as well as learning disabilities are on a rise these days. A major reason for the rise of such health disorders can be attributed to our regular exposure to the toxic chemicals. We may come across the chemicals by way of different sources. You may be exposed to chemicals either in the train you are traveling, the restaurant you go for lunch, the dirty kitchen of your house or even in the shower. At present, there are more than 80,000 chemicals present around us. A lot of them don’t even have any safety data. This is especially true for the chemical substances or the toxins that are used in the beauty and the skin care industry. Sadly, just 10% of the 10,000 chemicals that are present in our personal care or beauty products have a safety data.
What may be surprising for many is that the Food and Drug Administration i.e. the agency which regulates the cosmetics allows the companies to make use of the chemicals that are proven to be harmful on the skin. These include formaldehyde, lead and phthalates that is commonly used in the products that we use on your body and even on our kids every day of our lives, day after day. It is time we head for a change.
Ever since the year 1938, United Stated has not passed any key federal law that is capable of guiding or regulating the safety of the ingredients that goes in the personal care products. European Union on the other hand has spent more than 2 decades in restricting or rather banning over 1300 ingredients that were previously used in the beauty products. US on the other hand has banned only 11 to date.
Beauty counter works with a mission to get safer products in the hands of everyone. It believes that everyone deserves better and this is what it is doing.Beauty counter has banned more than 1500 ingredients thereby setting a new standard in health and safety. This does not come across as a compromise on the performance of the products. The products from the Beauty counter are as indulgent as any other lipstick, oil or shampoo available in the market. Of course the entire process has not been easy for Beauty counter and it will also not be easy in the future too. This is about the progress and not perfection.Beauty counter believes that every little bit counts. With Beauty counter you can shop in two major ways. Either shop one on one at any of the local stores of Beauty counter or shop by way of the web portal of the Beauty counter. The choice is absolutely yours!
Make sure you sample the products before making a purchase. When you shop from the store you can ask any of the consultant of the Beauty counter for an advice and they will indeed help you make an informed choice. However, when you shop via the web portal, you can connect with the consultant by way of the social media platforms or by phone or e-mail and they’ll not think twice in helping you in the most appropriate manner.