BCBG Max Azria Group is taking the entire world by storm all accredited to its critically acclaimed collections, consistent worldwide presence and a loyal elite following. Over the years, this fashion powerhouse has indeed evolved and today it is believed to be the hottest names in the fashion industry.
BCBG was founded in the year 1989. It is the lifetime vision of one man who is the chairman, CEO, designer and the founder of the BCBG, Max Azria. Post the phenomenal success received by him in designing the women’s wear in Los Angeles and Paris, Max decided to live his dream of coming up with a design house that presented the thoughts of the modern women and spoke boldly of women empowerment. This led to the formation of the BCBG Max Azria.
It was the distinct and the unique ability of the BCBG to cultivate the creative sensibility by expanding the keen business sense happened to be the stepping stone in the success of the BCBG. Post the launch of the BCBG brand, Max redefined the designer category by offering the women with top rated on trend clothing at the contemporary price. In the year 1998, BCBG was inducted into the CFDA which is theCouncil of Fashion Designers of America. In the year 1991, Max’s wife, Lubov Azria joinedBCBG as theChief Creative Officer and in the year 1996, she became the Creative Director of the Group.
Under the influence and the hard work of Lubov, BCBG MAX AZRIA became one of the leading design houses in America. The collection of theBCBG is vast and includes a vast variety in the cocktail dresses, evening gowns, handbags, licensed outerwear, sports wear separates,small leather goods, swimwear, hats and the footwear.
In the year 2010, by way of the accomplishments as a creative leader and a designer, Lubov Azria was inducted into the CFDA.
In the fall of 1996 at the New York Fashion Week, both the husband and wife duo of the BCBG MAX AZRIA came up with its runway collection. Further in the year 2006, the two made a debut at an exquisite runway designer collection that was known as the Max Azria. It was the line of the sophisticated and the visionary designs which became immensely popular amongst the celebs like Eva Mendes, Angelina Jolie and Rachel Bilson and Eva Mendes.
In the year 1998, theBCBG Group acquired one of the most prominent fashion house,Hervé Léger. In the year 2007, Azrias re launched the label with its unique range of designs. These again were well received by the celebs like Victoria Beckham, Catherine Zeta Jones, Kate Winslet and Alicia Keys. In the Fall of 2008, the duo presented BCBGMAXAZRIA Runway, Hervé Léger by Max Azria and Max Azria on the runway. This was the very first time when an American designer ever produced three different fashion shows at the New York Fashion Week. Today, the Group has more than 570 BCBGMAXAZRIA retail boutiques across the globe each of them showcases a vast range of ready to wear clothing and accessories for the women.