Learn More About annsummers.com
The company has been based in Britain. It is a multinational retail company. It specializes in lingerie and sex toys and has over hundred street shops in Ireland, United Kingdom and Channel Islands. In 2000 however they got the knickerbox brand. This label lay its focus on more feminize and comfortable underwear. This was in stark contrast to Ann summers; products under this label have a tendency to be a little erotic in fashion. The annual turnover of the company was pretty good in the year 2007-2008. The company got out its latest trends and styles during that time frame.The company has been named after a renowned person named Annice Summers. She had been the female correspondent of her male partner Kim Caborn Waterfield. However she left the company soon after it opened following a rift between Caborn Waterfield. The company had gained the brand Knickerbox in exchange of a large sum of money. Although they decided to sell it off in the year 2014. The first ever Ann shop had been opened in 1970 Marble Arch, London. From there it evolved and grew into six shops. Ann Summers had been procured by David Gold and Ralph brothers in 1971.
ese brothers had turned it into a sex shop which then gradually emerged into a good quality street shop to a linger brand. In the year 1981 the party plan concept was introduced to give a boost to the sales and revenue. The company has over 140 retail outlets in Spain, United Kingdom, Channel Islands etc. These shops cater to a huge mass of the population with a wide variety of products. The products offered by the company being swimming costumes, lingerie, sex toys and underwear. The rampant rabbit, a kind of a vibrator, is quite an exclusive product of the store. The party plan was yet another business tactic of the company. They wanted to reduce the display of sex toys. This was one of their shrewd marketing tactics. However their popularity grew quickly with the buyers who ever keen on purchasing their products. The company now employs over 7000 party organizers. In the UK there are over 3000 Ann summers parties almost every week. These parties are exclusively structured for women. It includes the display of lingerie and sex toys in a home setting. It is quite an informal affair. The party is hosted in the house of one of the attendants. There are party games too.The company is very popular among its customers for its speedy customer service. Any form of technical glitch is notified to the consumer via an email. Also the lingerie and swimwear are available in almost all sizes. It is also spread over a wide range keeping in mind the customer convenience. To maintain the quality of the product is one of the self proclaimed mottos of this high street brand. With the start up of the online service, the company has benefited a lot.